Last updated: June 22, 2025

UAB Sentija, j. Kubiliaus St. 4B-1, Vilnius, LT-08241, Lithuania, is the data controller for www.baboo.baby (info@baboo.baby, +370 600 72209). This policy explains how we process personal data under GDPR.

UAB Sentija is an official global distributor of BABOO® brand and official distributor of AmidoMio brand in Baltic States.

To learn more about the company, please visit: www.sentija.com

What Data Do We Collect?

Personal identification: Name, email, phone (via WPForms, orders).
Order details: Billing/shipping address, VAT number (WooCommerce).
Geolocation: Country (MaxMind GeoLite2, IP-based, for VAT pricing).
Analytics: Anonymized IP, device, behavior (GA4), heatmaps, clicks (Hotjar, consent-based).
Cookies: Session, preferences, analytics (via CookieYes).

How Do We Collect Your Data?

You provide data when you:

Register, order products, or submit forms (WPForms).
Complete surveys or provide feedback.

We collect automatically via:

Cookies (GA4, Hotjar, consent-based).
MaxMind GeoLite2 (to display pricing based on local VAT).

Indirectly from:

MultiParcels (shipping), payment processors (Stripe, PayPal or Paysera).

How Will We Use Your Data?

We use data to:

Process orders, manage accounts (WooCommerce).
Apply VAT rates (MaxMind, legitimate interest).
Analyze site usage (GA4/Hotjar, consent-based).
Email marketing offers (if opted in).
Data is shared with:
MultiParcels, Google, Hotjar, MaxMind (GDPR-compliant agreements).
Credit agencies (fraud prevention, legitimate interest).

How Do We Store Your Data?

Data is stored on EuroVPS servers (Lithuania, encrypted, GDPR-compliant). GA4/Hotjar data is in the US (EU-US Data Privacy Framework). Retention:

Orders: 5 years (legal obligation).
Forms: Until deletion request.
Analytics: GA4 14 months, Hotjar 365 days.

Deletion: Automated scripts erase expired data.

Marketing

We may send you product offers (opt-in required). Opt out via email (info@baboo.baby) or unsubscribe link. We don’t share data with third parties for marketing without consent.

Your Data Protection Rights

You have rights to:

Access, rectify, erase, restrict, or object to data processing.
Data portability.

Request via info@baboo.baby; we respond within one month.

Cookies

Cookies collect log/behavior data (allaboutcookies.org). We use:

Functionality: WooCommerce sessions, language preferences (essential).
Analytics: GA4, Hotjar (consent-based, anonymized).

Manage via CookieYes banner or browser settings (may affect functionality).

Privacy Policies of Other Websites

Our policy applies to baboo.baby. Linked sites (e.g., PayPal) have their own policies.

Changes to Our Privacy Policy

We review this policy regularly, updating at baboo.baby/privacy-policy/.

How to Contact Us

Questions or rights requests:

Email: info@baboo.baby
Phone: +370 600 72209
Address: J. Kubiliaus St. 4B-1, Vilnius, LT-08241, Lithuania

How to Contact the Authority

Complaints: Lithuania’s State Data Protection Inspectorate (ada@ada.lt, +370 5 271 2804).